Depicts the inauguration of the London-Liverpool motorcoach service by Miss Ellen Wilkinson MP. The Merseyside Touring Company coach KD9403 carries 'Merseyside' in the front destination indicator alongside its destination: Liverpool. The coach, a Massey-bodied Tilling-Stevens B10A, was one of a number of vehicles to join Ribble Motor Services when that concern took over Merseyside Touring Company later in 1930. (Many thanks to Dave Farrier for help with the identification)
Merseyside also operated daily from Liverpool to Great Yarmouth via Manchester, Nottingham and Norwich around this time. The return fare from Liverpool to Great Yarmouth was 37 shillings and sixpence (GBP 1.875). The coach departed Liverpool at 0800, arriving at 2145, with morning tea, lunch and afternoon tea stops. (Many thanks to Peter Tulloch for this additional information).